Julie Allen
Founding Principal

Julie Allen is the founding principal of Fraction Global, a consultancy purpose-built for the future of real estate and placemaking. With over two decades of experience spanning global media, mixed-use development, hospitality, and emerging tech, she brings a clear conviction: the most compelling places will be shaped by both human creativity and intelligent systems.

Julie is known for leading brand, marketing, and creative strategy at pivotal moments of transformation. She’s built and led world-class teams, launched destinations, and delivered bold, business-driving ideas. Today, she brings that same leadership in a fractional model - combining senior expertise, curated talent, and agentic AI to help visionary companies move faster and stand out in a crowded market.

Previously, Julie served as SVP of Brand and Marketing at Howard Hughes Holdings (NYSE: HHH), where she co-founded the company’s in-house innovation lab and led initiatives in AI, blockchain, and digital acceleration. She continues to operate at the edge of what’s next - helping brands unlock new value at the intersection of story, strategy, and the built environment.