“After years leading brand and marketing for some of the most ambitious real estate and placemaking projects, I saw a gap in the market. Traditional models - whether in-house teams or external agencies - weren’t built for the pace, pressure, and complexity of today’s built environment.

Internal teams often bring consistency, but struggle to move quickly or see beyond their silos. Agencies offer creative firepower, but rarely understand the operational realities - or stick around long enough to drive outcomes.

Fraction Global rethinks that model entirely.

We combine senior, fractional leadership with - when needed - a flexible, embedded network of strategists, creatives, and digital thinkers - all deeply experienced in real estate, hospitality, and destination development. You can flex these resources up or down, depending on the needs of your project.

And we go a step further: blending human expertise with agentic AI to increase speed, sharpen insight, and deliver more with less.

It’s a hybrid approach designed for a new era - one where standing out, moving fast, and making smart use of resources isn’t optional, it’s essential.”

Julie Allen - Founding Principal, Fraction Global