Fraction Global is a consultancy focused on real estate and placemaking.

Led by Julie Allen, a seasoned operator with 20+ years in brand, marketing, and go-to-market strategy, Fraction Global partners with visionary developers, investors, and placemakers navigating launch, growth, transformation, and reinvention.

Julie’s work spans luxury residential, mixed-use, hospitality, and cultural destinations. She brings the clarity and speed of an in-house exec - without the overhead - and is deeply fluent in the unique dynamics of place-led businesses.

Backed by a trusted network of creative, strategic, and technical experts, Fraction delivers senior firepower on demand. AI-native tools and workflows increase efficiency, unlock insight, and accelerate execution.

The Challenges We See

Real estate and placemaking are evolving fast, with growing pressure to stand out and deliver impact - but many companies are still structured for a slower, safer era.

  • Siloed teams. Brand, marketing, digital, and development often operate in isolation - missing the bigger picture and slowing momentum.

  • The pressure to stand out is real. Projects need to differentiate, modernize, and deliver ROI —now.

  • Execution lags behind strategy. Even great ideas get stuck without the right mix of skills, tools, and momentum.

  • AI is changing the game. But most teams don’t know how to harness it - let alone fine-tune it to their needs.

Where We Step In

Fraction Global gives real estate and placemaking teams access to senior expertise, flexible support, and modern tools.

  • Fractional brand and marketing leadership. Deep experience across development, hospitality, and placemaking - without the full-time overhead.

  • On-demand creative and strategic firepower. A trusted network of designers, strategists, and builders who understand how to create places people want to be.

  • AI-augmented workflows. Faster insight, sharper execution, and more efficient output through intelligent tools and systems.

  • Real-world experience, not theory. Hands-on leadership across mixed-use, luxury, cultural, and innovation-driven projects.

Whether you’re launching something new or reinvigorating what’s there, Fraction steps in where it matters most - at the intersection of brand, business, and the built environment.

Our Services

  • At a leadership level, we provide strategic marketing guidance across brand, content, performance, and emerging channels - helping companies identify the right levers for growth. When it’s time to execute, we tap into a vetted network of creatives, media experts, and AI-powered tools to move quickly and efficiently.

  • We advise on digital product strategy, user experience, and AI integration - guiding clients through transformation without unnecessary complexity. And when hands-on execution is required, we activate a trusted bench of product designers, technologists, and developers to bring the vision to life.

  • We craft brand strategies that define positioning, unlock storytelling, and set the foundation for go-to-market success. While our focus is advisory, we collaborate with an exceptional pool of designers - from visual identity to UX to illustration - when a build or refresh is part of the brief.

  • A strategic ally for founders, CEOs, and leadership teams. We offer embedded guidance across marketing, brand, and digital - helping leaders navigate change, scale with intention, and make high-stakes decisions. Backed by hybrid intelligence and a trusted network, we can flex into action when needed.